Design Strategy honed by over 25 years of real on ground experience, can provide a tactical advantage by delivering a powerful brand message solution.

One of the hottest trends within corporations is using design research strategically to help identify new product categories and extend core brands into other markets. The tools of design research, such as consumer observation and fast prototyping, can challenge conventional wisdom and promote innovation. And by aligning design with advertising, marketing, packaging, and service, companies can deliver a more powerful brand message.

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Disruptive Design

Creative Design can transform markets, from footwear to information technology. Design can shake up conventional product categories and carve out entirely new ones. These award winners illustrate how design can achieve strategic market transformations -- in and out of high tech. Any brand category can be dramatically altered, from boots to guitars. It all depends on how well companies use design strategically inside their organizations.

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Brand Extension

Good design can also be an image enhancer and bring new life to existing brands Companies have to go beyond the basics -- designing a great shape and terrific features for a product -- to win really big in the marketplace. They have to use design to reinterpret existing categories and open up new market spaces for their brands. They need to use design to understand what their brands really stand for in the minds of consumers. The following winners did just that and opened up new business

opportunities

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DESIGN PROCESS

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STAGE 1: BRAINSTORM
Before the design team begins thinking, we need to establish your specific target audience and product/brand objectives/problem. we will identify your specific needs through a series of pertinent questions and discussion. Together, we will generate ideas on how to best represent your business visually with the consumer within a context.

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STAGE 2: INITIAL CONCEPTS
Once your target market/problem is identified, the design team in conjunction with our marketing advisors, consultants, begin to explore numerous directions to arrive at your unique design strategy. All of which will encompass your rigid and personalized requirements. Choices concerning font, color and the essential graphic aesthetic will be determined, based on a variety of different styles presented.

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STAGE 3: REVISIONS
Upon review of initial design concepts, you will be required to make a decision as to which direction is worth investigating further, with alterations and revisions until you are completely satisfied.

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STAGE 4: FINAL PRODUCT
Designs can either be sent to you via email, ftp or by post .

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STAGE 5: APPLICATION
We will assist you in the final execution of the concept with contacts of recommended business partners.
We can also develop a custom website or through a variety of other applications increase your internet visibility.

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